Consumers look for healthy and simple nutrition. The common conception is that a clean label product should consist of a short and clear list of known ingredients and therefore is clean-er and healthier than products containing a long list of unfamiliar ingredients.
The clean label term goes through continuous evolution. The public opinion around it constantly changes and differs between regions and countries and although clean label is a widely accepted term used in the industry, it has no regulatory definition.
That being said, labels featuring ‘clean label’, ‘natural’, ‘organic’ and simple’ statements are by now very popular and looked for statements on different food and beverage categories and products.
Thanks to our deep understanding of fruit processing and beverage formulations, we have the expertise to provide an excellent quality of all-natural drinks, even when working with a low fruit content. We provide solutions for stable, homogenous and super tasty drinks, even with a small fruit content.