At Olipop, Consumers Are the Influencers

Marketing & Digital Innovation

Olipop has launched a U.S. summer campaign built around a simple idea: turning customers into influencers.

The brand will sell 5,000 PR-style kits—usually reserved for influencers—on Amazon at a symbolic price, first-come-first-served. Each kit includes several flavors plus branded merchandise.

The goal is to spark organic buzz as thousands of everyday consumers share their unboxing experiences across social media, creating authentic influencer-style coverage without relying on big creators.

Marketing Dive, June 24ᵗʰ, 2025 → Read more