Coca-Cola Campaign with Fast Food Chains and U.S. 250th Independence Celebrations
Coca-Cola Campaign with Fast Food Chains and U.S. 250th Independence Celebrations
Marketing & Digital Innovation
Coca-Cola united 12 fast-food chains in a campaign emphasizing that whatever consumers order, the preferred drink is always Coke | ‘And a Coke’. In parallel, for the 250th US Independence anniversary, Coca-Cola launched a patriotic campaign: ‘I’d Like to Buy America a Coke’.