Coca-Cola's Series of Nostalgic Campaigns

Marketing & Digital Innovation

U.S Coca-Cola Taps into Nostalgia with New Orange Cream Flavor Campaign

In the U.S., Coca-Cola has launched a nostalgic marketing campaign to promote its new Orange Cream flavored beverage. The campaign features an ice cream truck touring neighborhoods, evoking memories of childhood summers and creating buzz around the new flavor.​

The advertisement is set to the 1995 hit song “Fantasy” by Mariah Carey, further enhancing the nostalgic appeal.​

Additionally, Coca-Cola collaborated with director Kenya Barris to produce a short film titled “Westside’s Finest.” The film tells the story of a young man from Los Angeles, illustrating how Coca-Cola beverages have been an integral part of American family culture for three generations. It highlights the enduring presence of Coca-Cola drinks amidst changing people, technologies, and brands.

Marketing Dive, February 10, 2025
Marketing Dive, February 7, 2025​