Creamy Is the New Crunchy

Consumer Experience

As flavors and colors become harder to differentiate, beverage brands are now turning to texture. Driven by social media, demand is growing for creamy, foamy, milkshake-like drinks. As one U.S. industry expert puts it: ‘Creamy is the new crunchy.’

FoodBev Media Magazine, May 22ⁿᵈ, 2025→ Read More