CZECH-INSPIRED BEER POUR BECOMES POPULAR IN US BARS

Consumer Experience

A new beer trend, rooted in Czech pouring traditions, is making waves in U.S. bars: the Mlíko-style pour, characterized by a glass filled with approximately one-third beer and two-thirds foam.​
Some establishments are taking it a step further, serving glasses with just a tenth of beer, resulting in a beverage that closely resembles a glass of milk.​
Why are consumers embracing a beer that’s mostly foam?

• Trendiness: The unique presentation is visually appealing and Instagram-worthy.
• Reduced Alcohol Consumption: The higher foam content means less alcohol per serving.
• Sensory Experience: The foam offers a sweet, comforting taste, providing a novel drinking experience.​

This trend highlights a shift towards experiential consumption, where the presentation and sensory aspects of a beverage are as important as the drink itself.​

The Drinks Business, February 10, 2025