Danone Acquires Huel in a €1B Deal

Industry News

Danone has acquired the British nutrition brand Huel in a major deal valued at approximately €1 billion. Huel offers RTD meal replacement beverages, alongside ready powders and bars based on plant-based ingredients rich in protein, fiber, vitamins and minerals. The acquisition aims to strengthen its functional portfolio and enter the growing “Complete Nutrition” category – products delivering full daily nutritional needs. The brand, founded in 2014, experienced strong growth and reported £214M revenue in 2024 and a net profit of approximately £14 million.

Huel is currently distributed in more than 25,000 points of sale worldwide, and will now be able to significantly expand its global reach thanks to Danone’s distribution network.

NutraIngredient, March 24, 2026 | Read more