Diageo Launches “Fancy That” Campaign

Marketing & Digital Innovation

In response to declining alcohol consumption trends, Diageo launched a new UK digital campaign targeting young consumers under the slogan “Fancy That.”

The campaign explains that spirits can be enjoyed responsibly and in moderation without eliminating pleasure altogether.

Videos educate consumers about ABV (Alcohol by Volume) levels, enabling smarter comparison between drinks.

For example, a full glass of gin and tonic contains roughly half the alcohol of half a glass of red wine or one-third of a glass of beer.

The Drinks Business, 6.11.25 → Read more