Environmentally Friendly Packaging: Labels Printed with Algae-Based Ink and a “Naked” Bottle

Sustainability & Environment

Hawaiian mineral water brand Waiakea differentiates itself through its strong focus on environmental issues.

After reducing packaging materials, cutting plastic usage, and minimizing carbon emissions wherever possible, the company has taken another step forward by introducing labels printed with “green” ink derived from seaweed extracts.

The development took five years to complete, in collaboration with specialized startups, and helps reduce environmental impact.

The innovation aligns with the brand’s philosophy that even very small changes can ultimately create significant environmental benefits.

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Japanese beverage company Suntory will begin selling mineral water bottles without sleeves or labels.

At first glance, the bottle appears “naked” and unbranded, but it features a tiny sticker, a “micro-label,” that unfolds to just 1.2 cm in size.

The minimalist label has already received positive consumer feedback and helps the company achieve ambitious sustainability goals set for 2030.

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