First Time in Olympic History: A Beer Brand as Global Sponsor

Marketing & Digital Innovation

Corona Cero, the 0% alcohol version of Corona, has become the first beer brand in the world to serve as a global Olympic sponsor.

The campaign, ‘For Every Golden Moment,’ is based on AI analysis of consumer insights.

The core idea: Olympic athletes, just like everyday people, experience Golden Moments, even small, personal peaks of joy. Corona’s golden beer accompanies these defining moments.

Launched in the U.S. and Brazil, the campaign drove a 440% surge in sales within days, making Corona Cero the fastest-growing brand in AB InBev’s portfolio.

Watch Campaign 

Marketing Dive, November 7, 2025 → Read more