Functional Beverages Enter the HORECA Market

Health & Functionality

According to UK market experts, the functional beverage trend is spreading from retail shelves into cafés and restaurants.

Chains such as Greggs now offer turmeric, ginger, and matcha “shots,” while Black Sheep Coffee (80+ locations) recently added a matcha-boosted functional lemonade.

Analysts at Lumina predict that the category will grow and evolve in the coming months, with trending claims including rapid hydration, increased use of magnesium as a functional ingredient, and post-poor-sleep recovery.

Food Navigator, June 4ᵗʰ, 2025 → Read more