Guinness 60/40 Trend

Sustainability & Environment

The Guinness 60/40 trend offers a solution for consumers looking to reduce alcohol intake without giving up the authentic taste.

The method: 60% Guinness 0% and 40% regular Guinness.

This mix lowers total ABV to just 1.7%, compared to 4.2% in traditional Guinness.

The trend, originating in the UK, has sparked debate among younger consumers, some see it as smart moderation, others as unnecessary compromise.

The Guardian, 27.11.25 → Read more