Heineken: Disconnect to Reconnect

Marketing & Digital Innovation

Heineken is continuing its campaign to encourage young consumers to live in the moment and disconnect from screens.
Following last year’s launch of a “dumb phone,” this year’s innovation is an AI-powered phone case that flips the phone when it hears “Cheers,” forcing users to enjoy real-life interaction.

In Brazil and Italy, Heineken also launched a dating app that connects people with the right pubs and bars for them. All of this supports its new global campaign: Social Off Socials — promoting digital detox and real-world social experiences.

Sources:

Marketing Dive & New Food Magazine 10.4.25 → Read More

New Food Magazine 25.4.25  → Read More

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