Heineken Studio: Who Will Brew the Next Big Beer?

Technology & R&D

Heineken has launched the ‘Heineken Studio’ — an innovation hub designed to craft the next generation of beer. Unlike traditional R&D labs, the Studio brings together brew masters with influencers and cultural trendsetters to co-create new products. Early projects include a personalized beer dispenser, foam with independent flavors, and pilot batches of breakthrough flavors that remain secret for now. The Studio is built to accelerate new concepts to large-scale production.

FoodBev Media Magazine, May 6ᵗʰ, 2025→ Read More