HOPWTR Gets Ready for an Alien Invasion

Marketing & Digital Innovation

HOPWTR is a sparkling water brand with flavor touches, hop extract, adaptogens, and nootropics, giving the drink a bitter taste reminiscent of fruity beer.

The brand recently launched a new advertising campaign urging consumers to drink whatever they want.

The campaign leverages the buzz among young people in the United States around the mysterious celestial object Atlas 3i, which sparked a wave of online speculation, is it a meteor about to hit Earth, or perhaps an alien spacecraft.

Against that backdrop, HOPWTR argues that if the end of the world may be near, people might as well drink whatever they want, and if the world does not explode after all, they will still wake up the next day with a smile.

The campaign highlights values of calm, balance, and mental resilience in the face of global chaos.

It is led by an original and surprising spokesperson, Dr. Steven Greer, an American scientist known for his work on extraterrestrial phenomena.

The campaign also included limited edition humorous merchandise, such as glowing hats and alien repellent jackets.

Beverage Industry, December 24, 2025 | Read more