How Do You Choose the Next Big Alcoholic Flavor?

Technology and R&D

According to GlobalData, six emerging ingredients are set to shape innovation in the alcoholic beverage market, offering a potential solution to declining sales in the category:

Valencia orange, tahini, white pepper, olives, hibiscus, and lime.

These flavor trends were identified through big data and AI analysis of over 61 billion data points, including consumer behavior, sales data, and social media trends.

Source: VineTur Magazine, April 22, 2025
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