Keurig Pushes Back Against Coffee Culture That Has Gone Too Far

Marketing & Digital Innovation

The coffee brand Keurig has launched a new strategy under the slogan, “Great Coffee Without the Grind.”

The move pushes back against modern coffee culture, which has become overly complicated, overdone, and simply too much.

The ads poke fun at consumers who, instead of drinking a tasty and quick Keurig coffee that can be made at home, even in their underwear, choose to wait endlessly in a long and boring line for supposedly premium coffee that is ground on the spot.

Marketing Dive, December 3, 2025 | Read more