Mineral Water Brands Innovate to Reduce Plastic Usage

Sustainability & Environment

In response to increasing regulatory pressure, mineral water brands are exploring alternative packaging solutions to minimize plastic pollution.​

Win-Win (UK)
The British brand Win-Win has introduced a new bottle made entirely from Luminy PLA, a plant-based bioplastic derived from sugarcane. This material is environmentally friendly and free from toxins that could leach into the water. Each bottle is compostable within 90 days in dedicated facilities and is also suitable for multiple reuses.​
Vilsa (Germany)

German brand Vilsa has launched a six-pack of 1.5-liter bottles without the traditional plastic shrink wrap. Instead, the bottles are connected using Nix packaging, which employs small adhesive points to hold the bottles together, allowing for easy separation. The two central bottles feature a small biodegradable cardboard handle for convenient carrying. This innovative packaging is expected to reduce the brand’s plastic usage by approximately 50 tons annually.​

These initiatives reflect a broader industry trend towards sustainable packaging solutions that align with environmental regulations and consumer expectations.​

Sustainable Plastics Magazine, February 21, 2025 ​ 
Food & Drink Technology Magazine, February 12, 2025 ​