MrBeast and Starbucks in a compelling collaboration

Marketing & Digital Innovation

A new and intriguing marketing collaboration was recently revealed between two major U.S. brands, Starbucks and influencer and content creator MrBeast, the co owner of Prime.

As part of the collaboration, Starbucks will gain broad exposure in the second season of the reality series Beast Games on Amazon Prime, where 200 contestants will be able to visit a Starbucks branch built inside the competition complex.

In addition, Starbucks will launch Cannon Ball, a new limited edition beverage co branded with MrBeast.

Starbucks will also be promoted in MrBeast’s YouTube videos, which attract tens of millions of views from young consumers aged 30 and under, an audience Starbucks is eager to win over.

Marketing Dive, December 29, 2025 | Read more