Poppi: From Prebiotic Soda to Energy & Gaming

Marketing & Digital Innovation

Following its $1.95 billion acquisition by PepsiCo, Poppi has launched a new summer flavor called Alpine Blast — a citrus blend fortified with caffeine, on top of the probiotics found in all Poppi drinks. To reach Gen Z, the brand is promoting the new product through gaming, including a retro challenge inside Fortnite.

Marketing Dive, May 19ᵗʰ, 2025→ Read More