Remember the Wine + Ice Cream trend? Now meet the Guinness Milkshake

Consumer Experience

The wine-and-ice-cream trend continues, and now Guinness has joined the movement with a new viral twist: the Guinness Milkshake—a mix of beer, ice cream, whipped cream, and chocolate syrup.

Fans are split between those calling it blasphemy and those embracing the fun. Online, various “extreme” versions include add-ons like brownies and white chocolate.

The Drinks Business, June 17ᵗʰ, 2025 → Read more