Share a Coke… or Share a Pepsi?

Marketing & Digital Innovation

Coca-Cola has relaunched its iconic U.S. campaign Share a Coke, inviting consumers to personalize bottle labels with custom names and share the drink with others.

Pepsi, which recently adopted a younger, more rebellious brand voice, responded immediately with a parody campaign encouraging consumers not to share a Pepsi with friends, but rather with a burger, pizza, or chicken wings. The slogan: “Food deserves a Pepsi.”

Marketing Dive, June 12ᵗʰ, 2025 → Read more