Take a Well-Deserved Break – Grey Goose & Zoe Saldana

Marketing & Digital Innovation

Grey Goose has launched a new campaign starring actress Zoe Saldana, encouraging young adults to take a break from the fast pace of everyday life and give themselves a few minutes of indulgence and calm.

The campaign will be supported by digital activations and a signature Zoe Saldana cocktail recipe.

Coca-Cola has released a parallel summer campaign in the U.S., urging Gen Z to disconnect from work and screens and enjoy summer moments with friends.

Marketing Dive, June 11ᵗʰ, 2025 → Read more

Grey Goose TV spot → Read more