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The cottage cheese trend first emerged about five years ago through TikTok and Instagram. From a traditional and rather boring food, cottage cheese has evolved in the U.S. and other countries into a youthful, fun, and healthy product, known for being high in protein and low in calories.
The trend remains strong, with young brands such as All Things Cottage, Good Culture (U.S.), and Piatnica (Europe) entering the market.
These brands offer mini on-the-go packs, products with creative mix-in toppings (vegetables, fruits, grains), viral recipes, and limited editions with seasonal flavors.
Recently, even a cottage-cheese-based ice cream (FroPro) was launched.
Food Navigator USA Magazine, May 9, 2026 | Read more
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