What is “Fakeaway”?

Consumer Experience

As cost-of-living pressures rise, a new trend has emerged: Fakeaway. Instead of ordering expensive takeaway and receiving a lukewarm dish, consumers are saving money and recreating restaurant-style meals quickly at home.

The trend is fueled by the rise of home appliances like the Ninja Grill, along with ready-to-cook products, sauces, and seasonings designed for air-frying or quick grilling.

A quick search for “Fakeaway” online reveals a treasure trove of home-chef recipes.

Source: FoodBev Media, April 17, 2025
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