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Heineken launched 0.0 Ultimate, an alcohol-free beer with zero calories and zero sugar.
The cold coffee brand Saint James has launched a new peach–passionfruit flavored variant, in collaboration with the cosmetics brand Tarte Cosmetics.
As part of the initiative, a new lip balm will also be introduced, featuring real passionfruit ingredients rich in antioxidants.
The two products will be sold together as a limited-edition bundle, available online—particularly on Amazon and TikTok.
To mark the arrival of spring and the start of the barbecue season, U.S. brewery Pabst Blue Ribbon, in collaboration with sausage manufacturer Smithfield, has launched a line of premium sausages inspired by Pabst beer flavors.
Pabst Blue Ribbon brewery is also tapping into the pickle trend, launching a new pickle-flavored beer in collaboration with pickle brand Grillo’s.
The U.S. celebrated its 250th Independence Day in July, and to mark the occasion, Coca-Cola launched limited-edition cans featuring symbols of all 50 U.S. states.
Some of the cans included QR codes leading to a prize raffle.
Barron Trump, Donald Trump’s youngest son, is entering the business world with the launch of Sollos Yerba Mate — a yerba mate tea beverage infused with energizing caffeine.
The South Korea craze continues: The new South Korean brand ARIH is entering the U.S. market with probiotic-enriched energy drinks and instant noodle products.
The brand also holds branding rights to the globally successful K-pop group BTS.
The British brand Dram5 has launched a set of five miniature bottles featuring single malt Scotch whisky varieties, designed for blind tasting.
Each bottle comes from a different boutique distillery, including premium and rare whiskies.
Starbucks, in collaboration with Nestlé, has launched Starbucks Coffee Craft, a ready-to-drink cold coffee concentrate in a glass bottle.
The concentrate is made from premium Arabica coffee beans and is available in “Rich Black” or Classic Caramel flavors, suitable for mixing with water, dairy milk, or plant-based milk.
The British dairy brand Modern Milkman has launched a premium milk called Brewed Milk, pasteurized for approximately five minutes at a low temperature of 68°C. This minimal pasteurization process helps preserve the milk’s original taste and texture, without compromising its natural proteins.
The launch targets a growing consumer segment interested in “raw-style” milk (non-high heat processed).
The beverage brand Talking Rain has launched a new product line in collaboration with the popular American candy brand Life Savers.
The line features flavored sparkling waters inspired by the candies, with zero sugar, enriched with vitamins and antioxidants, and packaged in a special edition design marking the U.S. 250th Independence Day.
As part of the functional wave, various brands in Japan have launched juices and yogurt drinks enriched with lactic acid – beneficial bacteria produced through the fermentation of milk or vegetables.
Each bottle contains over 100 billion plasma bacteria, which support the immune system and digestive health.
The juice brand Capri Sun has launched a new line of juice pouches, featuring reduced sugar, with added vitamin E and a high level of electrolytes to enhance hydration
Gat Foods -IBBL (International Beer Breweries Ltd.)
Gat Givat Haim, M.P. Hefer 3898300, Israel
Tel: +97246368922
Mail: info@gatfoods.com
