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Bevi, a new British brand, is offering young consumers Journey Juice, a line of vodka-based RTD cocktails. Each can includes a sachet containing electrolytes and caffeine powder, which can be added to the drink for an energy boost.
British manufacturer Emmi has launched an RTD latte coffee in chocolate cappuccino flavor, enriched with 26g of protein. In addition, the brand launched a zero version (no sugar or sweeteners) made with hand-roasted Arabica coffee beans.
Trip, a functional beverage brand focused on relaxation and sleep improvement, is expanding into dietary supplements with Dream Power, available both as a sleep-support drink mix and as gummies.
TruMoo Dairy is bringing back its blue milk, a collaboration with Star Wars. This time, the milk comes in vanilla flavor and contains 9g of protein. The packaging features characters from the Star Wars universe, where two of the heroes famously wondered what blue milk would taste like.
Pepsi UK has launched a limited edition Pepsi Zero inspired by ice cream flavors: Vanilla Cherry, Raspberry Ripple, and Salted Caramel.
FiberUp, which provides 50% of an adult’s recommended daily fiber intake, recently won an industry award in a global competition in the Health Beverage category.
Austria Juice has launched a new line of fruit juice concentrates containing 30% less sugar through the use of a unique fermentation technology.
The iced tea brand Ryl Tea launched a U.S. summer edition in collaboration with Jolly Rancher, featuring Blue Raspberry, Green Apple, and Cherry flavors.
Boston Beer Company launched Lytt, a 15% alcohol RTD cocktail available in six flavors. The bottle is designed like a light bulb and the packaging graphics glow in the dark.
Ahead of the World Cup, Nestlé launched the Espresso Keg, a home dispensing keg designed for pouring cold espresso made quickly from the brand’s coffee concentrate.
A Starbucks hit in Korea (which actually originated in Japan): Sweet Milk Coffee, coffee blended with sweetened milk and hints of vanilla extract.
Gat Foods -IBBL (International Beer Breweries Ltd.)
Gat Givat Haim, M.P. Hefer 3898300, Israel
Tel: +97246368922
Mail: info@gatfoods.com
