What’s the Link Between Minute Maid and WWE?

Marketing & Digital Innovation

Minute Maid has just signed a multi-year partnership with American wrestling giant WWE. As part of the collaboration, Minute Maid will sponsor WWE events, and its products will be integrated into broadcasts and wrestling matches.

WWE superstars will appear in brand commercials and digital content, including interactive campaigns, sweepstakes, and viral videos. A limited-edition product line is also in the works.

The first ad in the series has already launched, featuring the tagline “Bring the Juice.” In the spot, everyday people battle mundane tasks like laundry and dishwashing, until WWE stars burst onto the scene, drink in hand, to shake up the routine and defeat the “monsters of boredom”.

Source:

Marketing Dive magazine, April 9, 2025 → Read More

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